Motivating and leading Research Paper Example | Topics and Well Written Essays - 500 words

Motivating and leading - Research Paper Example Marketing Plan of Coca Cola Marketing mix is a tool that enables the marketers of a particular product to make it attractive for the consumers. The marketers cannot control the external factors, hence, have limited chances to make the product look attractive for the consumers. Marketing mix involves decisions that may help in adjusting these internal controllable factors according to the needs of the consumers. The marketing plan of brands like coca cola clearly considers these factors to capture a larger global market (Kotler & Armstrong 2005, p 56) . This paper aims to examine the marketing plan of coca Cola and measures the contribution of factors which help in developing customer loyalty and brand recognition. Marketing Plan of Coca Cola: Marketing requires clear objectives to be achieved. The first and most important factor in designing and formulating a marketing plan is to identify the target audience. The targeted audience of Coca-Cola is undoubtedly circled around all age gr oups, cultures and societies. The biggest advantage that Coca Cola has today is its brand name. A well known brand like Coca Cola is much easier to be marketed than others (Mowen & Minor 2001, p 280). People can easily be attracted towards such products by careful consideration.